
The message here is quite simple: We are an enterprise that conducts itself with a certain set of values. If your values are similar, we should get together.
This is probably the most universal 1 credit report Kansas dimension in the advertising programs of common good enterprises today. And with good reason: assuming comparable functionality and value of products and services, consumers will naturally choose affinity with kindred spirits.
In fact, every advertiser shares its values at one level or another. A fashion company does it when it sexually objectifies teenage girls, just as surely as a natural personal care 1 credit report Kansas products company does it when 1 credit report Kansas it makes an ode to pure and simple things. Its just that the values of most marketers are an anathema to those who work for the common good.
Recently popularized research estimates that over 40 million U.S.
consumers have a world view, lifestyle, and value set which is roughly consistent with the principles by which common good enterprises like to 1 credit report Kansas conduct themselves.
Even though many 1 credit report Kansas common good enterprises with sizable customer bases believe this number is overstated by a factor of ten or more, it still 1 credit report Kansas suggests a sizable audience upon which a consumer franchise can 1 credit report Kansas be built. credit reports free
A shared values message is a way for those consumers to pick you out of the morass of products and services. If the values you claim to share are real, not fake, this is a valid and sensibly approach to advertising. The insincerity of some marketers hurts the credibility of others. In any case, a shared values advertiser is still not quite at the Higher Ground. Advertisings natural inclination is to be a toxic event.
This dimension concerns itself with being diligent and proactive about reducing emissions. Obviously, in its role as an agent of rampant consumption and greed.
But 1 credit report Kansas even worse, in its not-so-obvious 1 credit report Kansas role as the commercial force behind a media environment stuffed 1 credit report Kansas with images and messages of violence, gender objectification, perverse body image, irresponsibility and an endless array of other poisons. my credit How can you ensure that you are not contributing to a toxic 1 credit report Kansas media and advertising environment? Communicate why you reject certain media opportunities. Troubleshoot the words and pictures which make up your 1 credit report Kansas own advertising to make sure youre not unwittingly sending socially negative messages. Set and communicate a written set of standards to 1 credit report Kansas internal and external staff who touch your advertising.
For example: We will not use media or create advertising that contains 1 credit report Kansas a preponderance of gratuitous violence, objectifies or exploits women, portrays unsafe 1 credit report Kansas sexual practices without consequences, portrays aggression and disrespect as humorous 1 credit report Kansas or attractive, displays irresponsible use of drugs or alcohol, or encourages unhealthy body image.
We 1 credit report Kansas will be particularly careful with regard to advertising and media which are widely accessible to children.
Educate yourself and your staff 1 credit report Kansas by providing media literacy opportunities.
Fight the concentration of media 1 credit report Kansas ownership by sponsoring or creating alternative media vehicles at every opportunity. get your free credit report online This is the new 1 credit report Kansas frontier that has barely been explored. Its the idea that advertising, in and of itself, can be a socially positive event.
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